Visa Talent Campaign (In Progress)

A Career in Motion

Wherever your ambition leads, Visa empowers your next step.

To help Visa attract the next generation of talent, we partnered with their global People team to build a bold, employee-powered brand campaign. The goal: inspire early-to-mid career professionals, activate internal advocates, and position Visa as a top destination in tech and finance.

Despite being a globally trusted brand, Visa wasn’t top of mind for purpose-driven, innovation-focused talent. The benefits were strong—but the story was under-told.

Today’s talent wants more than a job.They want momentum. Visa has the scale, support, and flexibility. Our job was to bring it to life with heart, clarity, and cultural relevance.

+ Creative Direction

+ Campaign Development

+ Brand Strategy

+ Content Strategy

The Audience

New Talent

This group includes talents of all levels and innovation is a high-value segment where Visa wants to grow.

They seek purpose, flexibility, and upward mobility. These are areas where Visa has strong offerings.

They’re digitally native and active on platforms like LinkedIn and Instagram, where our campaign will live.

Current Talent

Current employees are authentic storytellers who lend credibility to Visa’s brand externally.

Engaging them activates organic reach and advocacy, especially on social platforms. Build them into champions and ambassadors.

It strengthens internal pride and retention when employees feel seen and empowered to share.

Leadership

Their voices set the tone for company culture and employer brand messaging.

Employees want authentic, human communications from leaders.

The CHRO’s presence on LinkedIn is a powerful channel to amplify the brand and attract top talent.

The
Insights

Visa’s culture has evolved

Employees feel the culture has shifted from complacent to performance-driven—with high standards and humanity.

“It’s not ‘rest and vest’ anymore. There’s energy now. People want to grow, and leadership expects it.”

Supports messaging around ambition, growth, and drive—position Visa as a place for people who want to build something meaningful.

Global scale, tech identity

Employees are surprised by Visa’s size and innovation—but note the company isn’t perceived externally as a tech player.

“We’re doing the work of a tech giant, but nobody sees us that way.”

Fuel concepts that reframe Visa as a hidden tech powerhouse—smart, global, and quietly essential.

Benefits truly matter

Mental health resources, Work From Anywhere, and concierge services aren’t just nice-to-haves. They’re retention drivers.

“We get 12 mental health sessions. That’s not typical. It made me feel like Visa really cared about me as a person.”

Build benefit-driven content around emotional impact, not just bullet points. Anchor in humanity and care.

Opportunities are undersold

Visa offers powerful learning tools, but many employees either don’t know or don’t use them.

“I didn’t even realize I had $5,000 to use every year. If more people knew, they’d take advantage of it.”

Create content that demystifies benefits through storytelling. (e.g., “How I used Visa University to grow my network.”)

Visa
Learns

Learning journeys & upskilling spotlights

Content Pillars

Beyond the Paycheck

How benefits impact lives

I work here because…

Real voices from around the world

Innovation
in action

Demystifying Visa’s tech engine

Humans
of Visa

Short testimonials from proud employees

The
Concept